Sports tech startup Huppa raises €1 million

The Amsterdam startup Huppa, founded in 2024, develops software for gyms, CrossFit boxes, and studios. The platform combines member management, reservations, and payments. It also offers financial insights for entrepreneurs. The software focuses on group sports such as HYROX, yoga, and martial arts. The company aims to reduce administrative burdens. Additionally, AI features are being developed to identify growth opportunities.

The new capital will be used for product development. The team is also being expanded. Furthermore, Huppa aims to accelerate growth in the Netherlands and Belgium. In the long term, the company targets further European expansion.