GEO specialist Promptwatch raises €6 million

Promptwatch raises €6 million in seed funding. The round was led by Seed + Speed Ventures, with participation from Blum Ventures and Arches Capital. The company was founded in 2025 and is based in Amsterdam.

Promptwatch is developing a platform for AI Search Optimization (GEO). It helps companies become visible in AI systems such as ChatGPT, Claude, Gemini, and Perplexity.   The platform monitors how brands are mentioned in AI responses.
In addition, it analyzes citations and competitive positions. Marketing teams gain insight into their AI visibility. The platform uses millions of data points daily for analysis. More and more organizations are using AI as a search engine, causing this market to grow rapidly.

The new capital will be used for further product development. The company also aims to expand internationally. A significant portion of the investment will go towards expanding the team and growing US operations from New York.