Billy Grace raises €3.3 million

Billy Grace was founded in 2021 and is based in Amsterdam. The startup develops AI software for marketing analytics and campaign optimization. The platform helps companies gain insight into marketing performance across channels. In doing so, it automates repetitive data processes and attribution models. Companies can manage campaigns more efficiently and optimize budgets. The software combines data analysis with machine learning, enabling better decision-making for marketing teams. The product reduces reliance on external platforms.

The investment is used for international growth and product development.   The company is focusing on European expansion, starting with the UK.